M&M’s Puerto Rico

Role: Freelance creative and copywriter at BBDO, Puerto Rico.

I created organic, Facebook posts for M&M’s PR christmas campaign, Navidad Amarilla. As a freelance, I created the post ideas, concepts and copies for their digital activation.

Using boricua slang and culture, I conceptualized these posts:

Post Engagement - 600

Post Engagement - 600

Post Engagement - 325

Post Engagement - 325

 

Posts below are 10 second videos.

Click the pictures to watch.

 
Post Engagement - 230

Post Engagement - 230

Post Engagement - 500

Post Engagement - 500