M&M’s Puerto Rico
Role: Freelance creative and copywriter at BBDO, Puerto Rico.
I created organic, Facebook posts for M&M’s PR christmas campaign, Navidad Amarilla. As a freelance, I created the post ideas, concepts and copies for their digital activation.
Using boricua slang and culture, I conceptualized these posts:
Posts below are 10 second videos.
Click the pictures to watch.