Russian Standard Vodka SOCIAL MEDIA STRATEGY

Client: Russian Standard Vodka

Brief: Develop a social brand campaign idea that support the essence of the established "UnFollower" campaign.

Target Audience: Early Adopters

Long Term Goal: From current brand perception to brand positioning to fully realized brand identity.

Brand Position: TheUnfollower

Mandatories:

1 Must appeal to both men and women.

2. Do not play with the brand name in creative.

3. Do not focus on mixology, "cocktailing" or obvious spirits industry content.

4. Capture the essence of the UnFollower.